Was on a conference call yesterday where someone who wasn’t kidding said, “I know how branding works. I worked in a branding agency for six months.” (Have you seen Patrick Stewart’s quadruple-take tutorial? I was at least on the triple take. Anyway, my say-what-now self almost came out (because that’s what I do/have done for a living for 15 years and …. well, I just couldn’t believe anyone would say that), but I’m proud to report, I let the young blood off the hook for that hubris.