Got a note from the good folks at imperative: today, and it couldn’t have come at a better time.  See my results below:

I need to make a t-shirt with this on it so people will understand where I'm coming from.
I need to make a t-shirt with this on it so people will understand where I’m coming from.

Here’s the blurb from their website:

We created Imperative because we believe everyone should have the opportunity to create meaningful work. We believe this is not just possible, but vital to the future of humanity.

Over the last 200 years we’ve created technology that has radically reshaped our work and our lives — technology that has allowed our work to move from the land, to the factory, and finally to the office. We’ve made incredible gains both in how long we live and in the quality of our lives. And yet while so much has been gained, something very real has been lost. We’ve created more with less meaning. We’ve become detached from each other and from nature. We’ve created work that is not human-centered, but human-resourced.

What if there was a different path forward?

What if technology could enable personal growth, stronger relationships, and impact? What if success wasn’t simply measured by how much we make but by the quality of what we create? What if we built our companies to cultivate rather than exploit people and the planet? What if human-centered, purpose-driven work was no longer a nice-to-have but a must-have, for everyone?

We created Imperative to do just this. To connect you to your professional purpose and to enable you to support your friends and colleagues in finding theirs.

We created Imperative so that together we can change the nature of work.

(Source:  The imperative: Website — you should definitely check it out.)  Lots of people talk about purpose.  Every agency I’ve ever worked at talks about purpose. I get it.  I hadn’t thought about it for myself, though, which may explain part of my feeling rudderless every now and then.  That’s one of the reasons I was so happy to see this link today.  It takes a few minutes to take the test, but it’s completely worth it and has given me lots to think about today!  Happy day before Little Friday Eve!

Here’s the link again — imperative:


One Reply to “Purpose”

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