I like a good burger every now and then, but not enough to buy a cookbook produced by a burger joint. Or, so I thought. The story of how Shake Shack came to be is what’s hooked me. I love this quote from the author: “Success was accidental. The idea was not.” I think that’s a great way — if not entirely practical for everyone — to look at work. Plan for a great idea instead of planning for success. I mean, the idea does have to BE REALLY GREAT, but if it is, success, it seems, would follow.
(From the book’s page on Amazon.com You can click here to pre-order a copy.)