Coming Next Week

I like a good burger every now and then, but not enough to buy a cookbook produced by a burger joint.  Or, so I thought.  The story of how Shake Shack came to be is what’s hooked me.  I love this quote from the author:  “Success was accidental.  The idea was not.”  I think that’s a great way — if not entirely practical for everyone — to look at work. Plan for a great idea instead of planning for success.  I mean, the idea does have to BE REALLY GREAT, but if it is, success, it seems, would follow.

Screen Shot 2017-05-11 at 10.26.37 AM.png

(From the book’s page on  You can click here to pre-order a copy.)


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s